Case study

Katmandu Coffee

Project Description

Location and Demographics: Alpine Coffee Estate is located in the foothills of Nuwakot, 35 Kilometers north of Kathmandu, capital of Nepal. Nuwakot District, a part of Bagmati Zone, is one of the seventy-five districts of Nepal. The district, with Bidur as its district headquarters, covers an area of 1,121 km² and has a population (2010) of 488,347. The altitude of the district ranges from 850 meters up to 2200 meters above sea level. Nuwakot is not only famous for its scenic beauty with beautiful mountain surroundings and rivers, but also for the historical importance it bears. Nuwakot was the capital of Nepal, around 200 years ago. The Tamang, are ethnic people in Nuwakot; one of the several marginalized groups from the north-central hilly region of Nepal. Living mainly north and east of the country, they constitute 5.6% of Nepal’s population. About the Estate:Vision: “Producing highest quality Single Estate- Premium Specialty Organic Arabica.”The farm is focused on producing the best quality, single Estate coffee in Nepal. The farm is located at an altitude of 1150 meters up to 1300 meters. Beginning from selection of perfectly ripe cherries to separation of floaters from sinkers, to pulping within 30 minutes after the separation process, and then immediately into fermentation tanks, it all happens here. Fermentation (fully wet-processed), which holds the greatest weightage in the overall processing process, is closely and timely monitored by expert hands. After 12-36 hours of fermentation, the fermented parchments are sent to washing and then dried under the sun for 6-7 days until it reaches a moisture level of 11-13 %. The dried parchment is then stored in proper jute bags. Batch-wise, separately dried parchment are hulled and the greens beans are roasted for tasting notes. The above farming method practices sustainable organic farming method with no pesticides and harmful chemicals bought from outside. With sufficient greenery and cattle/livestock, the farm uses in-farm-made natural organic fertilizer for every coffee plant. Local employment is generated at this level.

Digital Marketing and Social media design

Task

Everything about coffee

Strategy:

Branding, Digital marketing

Design:

UI/UX Design, Art Direction

Client:

Kathmandu Coffee