Branding a company is all about leaving a footprint in the consumer’s mind whenever your company’s name comes to mind.
Being popular and building a brand is a completely different marketing strategy. Reaching a specific audience and growing consumer loyalty is building your brand in this competitive market.
How We Do It?
We help our clients to reach new heights after we understand their business. We do not imply all general strategies for our client’s business. We understand your business and its mission, vision, and values. Here are the few things we need to understand from your side:
ii) Current business status(existing, startup, launching a new product, etc.)
iii) Mission, Vision, and Values
iv) Target Demographics
As said earlier, your product needs a different approach. All you can do is find the right way and channel that can effectively give a boost to your business.
We create and pick up the best branding strategy that will increase your ROI (Return On Investment). Here are the basics of how we will create a brand strategy for your business:
i) Market Research
Analyze where the product can do better and how existing competitors are doing?
ii) Brand Positioning
Build a strategy to get to the position of the targeted market. Finalize if the product has a wider reach or the only certain sets of people should be targeted.
iii) Brand Architecture
Create a special connection of the brand with consumers. Promote the brand in a way where consumers can relate themselves to the brand.
Till you don’t get to speak, nobody else can listen. For brands, those expressions can be expressed through designs only. Your design needs to be able to speak with your targeted clients.
It should match the standard of your potential consumers. Our in-house team of dedicated designers helps you to express your brand.
We help you to create a standard design and procedure so that, all designs speak the same thing cumulatively.
What do we offer?
i) Logo Design and Identity
The first thing a brand has to have is Logo. It’s the face of your brand in the market. It should help your consumers to understand your product value. This is the first and crucial decision to make. We help you to make those decisions and define how your logo is created and what it wants to express?
ii) Brand Guidelines
Brand Guidelines help you to standardize your identity in the market. Dispersing multiple kinds of design without any standard procedure can backfire on your brand identity. From social media daily updates to print advertising, your designs should walk in the same pattern. The margin of Logo from text, alignment, Font size, color variations; everything that goes in the market should follow these rules.
We will create those guidelines so that your brand has a standard level of presentation.
Typography is not about just fonts. Typography is more about showing your expression while you are talking. Choosing the right fonts which can express the way your brand talks can be a bit confusing.
DID YOU LIKE THIS? Of Course, this text shouts and sounds rude. So, we will define your brand through typography to reach new heights.
Without communication, there won’t be two-way talk. It’s very vital for any kind of business to enable their customer’s feedback and review.
Having a good platform makes a drastic difference in sales, rating, and mouth marketing. Today’s world requires easy access and the fastest communication to win the race.
We help to find the best platform to reach your consumer and vice versa.
ii) Social Media
iii) Content Development
iv) Brand Contents (BTL)
v) Audio-visual Production
vi. Graphical and Motion Graphical Contents
Marketers today use the most trustworthy information source: consumer data. The world depends on data today. Consumer data is the vital element to reach the targeted audience and get higher Return On investment.
We focus on a creative thinking process for your content creation: how your content should look like, the aesthetic, tone of voice, feel & message you want to put out to your customers.
We write content that speaks to your audience. Whether it is social media posts, website content, business blogs or advertisement copy, your message won’t go unnoticed.
BTL Printing and Production solutions to support all print production processes that deliver jobs with world-class quality and within deadlines. We offer everything from table top signage to event materials and decor, as well as trade shows, catalogs, flexboard, vinyl stickers , glow shine boards and exhibitions. BTL activities are more interactive and allow brands and consumers to connect on a more personal level.